Mathilde Jakobsen is the CEO and founder of Fresh.Land, last year’s winner of Nordic Cleantech Open. Fresh.Land is a Copenhagen-based green tech-startup digitising and shortening the food supply chain. It was coined “truly pioneering” (WWF, 2016) and “one of the most promising green startups in Denmark” (Forbes, 2016) and has won multiple awards. Mathilde is a CBS graduate in International Business and former International Product Manager for Coloplast. She is a consumer food activist, currently writing a book about her first-hand experiences in the food industry.